Well, six letter grades (A through F), including ‘+’ and ‘-’ for each category, add up to eighteen possible combinations. Your numerical score would have to increase by at least five or six points to see a change in grade. With a numerical score, every change is reflected in your content. Presenting information in the form of a heat map, like MarketMuse does, lets you examine the competitor content in detail, providing head-to-head gap analysis at the page level.Īlso, a numerical content score, as MarketMuse uses, is more accurate and has a higher resolution than a letter grade. Depending on the result, it may make you feel happy or disappointed, but it doesn’t tell you what needs to be improved. A letter grade is not an actionable insight. You’re working with inaccurate and incomplete data, creating content based on false information. Neither does it provide a solution for overriding that removing to analyze customized blocks of text.
#CHEAP SEO TOOLS SOFTWARE#
The problem is that cheap software doesn’t consistently strip boilerplate from your pages and those of your competitors’. Humans have no problem looking at a page and determining what is the content of the article as opposed to comments or boilerplate text. #SEOtools #contentmarketing Click To Tweet Substandard Text Analysis Skimping here can make the rest of your investment worthless. Technology is only part of the overall cost of content. A keyword approach would require multiple reports, and the reports would provide conflicting recommendations. As a result, you can’t successfully position your content in the manner a subject-matter expert would write.Įffectively being able to analyze a page against many topics is key to semantically-focused content optimization. They don’t understand the meaning of words and how they relate. Inexpensive content optimization tools are heavily focused on keywords. It’s hit and miss depending on the term being researched. The dangerous part is that you don’t know where the tool crosses the line between serving OK data and that which is inferior. You’ll need to examine more than just the first couple of pages in Google if you want to craft truly expert-level content on this subject. While some may call this a very long-tail keyword, I consider it to be a very specific topic. Let’s use this topic as an example, “How does the petroleum Industry deal with solids control and waste management of their liquid slurry.” Consequently, they face serious challenges when topics get very specific, and when there is user intent fracture in the competitive landscape. Instead of analyzing hundreds of thousands of pages to service each query, they will scan maybe 10 to 20.
Low-priced SEO content optimization tools need to take shortcuts to save money. Relying on their bad data can lead your SEO efforts seriously astray.
That’s the danger inherent in cheap solutions. Follow these suggestions, and you’ll end up with a generic article on avocados, with some additional information about their culinary use and health benefits.īut you won’t have what you were aiming to produce specifically, an article on growing avocados. This seemingly slight difference is critical. Instead, what we have is a list of keywords that are generally associated with avocados. Referring back to the example, you’ll notice that the list is absent of all the topics pertinent to the subject of growing an avocado.
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